Alternative sites have come about in many countries and regions, occasionally without central specialist, and are made up of individuals, non-profit organizations, and local sites. They will aim to democratize information and promote advertising reform. That they face many different challenges, which include limited financial and technical support, nonetheless they persist in building local and native links and circumventing imperialist power characteristics.

Most popular media can be owned and controlled simply by Developed transnational businesses. Most content produced by these types of media plugs is directed at Western audience, which is unrepresentative and in some cases harmful to those web 20. But the global network of communications supporters is trying to reform the media, building alternative systems that provide the people and demonstrate the key benefits of democratic advertising.